Story added: 26th January 2024
This weekend, Norwich City will join the football community in backing Alzheimer’s Society’s Support the Supporters campaign, which aims to highlight common dementia signs and encourage diagnosis.
Dementia is the UK’s biggest killer, with 1 in 3 people born today going on to develop it in their lifetime.
If supporters have noticed any changes in themselves or their loved ones, they can visit alzheimers.org.uk/sports where they will find a symptoms checklist and further information on receiving a diagnosis.
An early and accurate diagnosis unlocks access to treatment, care, and support, allowing people to manage the condition and their lives, whilst planning for the future. An Alzheimer’s Society survey revealed that 91% of people affected by dementia saw clear benefits to getting a diagnosis, with many wishing they’d received one earlier.

Thousands are currently living with undiagnosed dementia, and too many people think dementia is just a sign of normal ageing, are unsure of the symptoms, and are too afraid to visit their GP.
The Support the Supporters campaign is being backed by clubs and organisations across the football pyramid, including The Football Association (FA), Premier League, English Football League, National League, Women’s Super League and League Managers Association, to help create a future where football is unforgettable.
The Community Sports Foundation runs a weekly programme at The Nest called ‘Duncan’s Club’ that supports those with dementia and their families.
Duncan’s Club is named after legendary defender Duncan Forbes, who was diagnosed with Alzheimer’s disease in his later life. The programme provides mild physical activity and social time for people with dementia and their carers.
To find out more, visit Duncan’s Club.
                

15th October 2025
On 18th September, ten local businesses pulled on their football boots and took to The Nest for the 2025 Corporate Cup.
25th September 2025
The Community Sports Foundation is thrilled to announce the launch of its brand-new 2025/26 training range, produced in partnership with the Club’s technical kit partner, Joma.
12th August 2025
Sunday 3rd August saw the Foundation family come together at the iconic Lotus Headquarters for a special celebration following the club’s recent achievement as EFL Community Club of the Season 2025.
11th August 2025
On Sunday 10th August, Lionesses superstar Lauren Hemp returned to The Nest to meet the Development Centre participants on our Girls Only Soccer School.