Story added: 30th January 2023
The session on the day involved a problem-solving task whereby participants had to select a Norwich City starting XI from a squad that had five key players absent due to injury or international duty.
The task aimed to help participants understand how to overcome challenges and obstacles, and how they can use logical thinking to overcome these in real-life circumstances.
Sam observed and lent his expertise on whom the participants should select in their starting XI and bench. Once the technical work had been done off the pitch, it was time for participants to show Sam their skills on it!
After making the rounds at a number of skill drills such as ‘crossbar challenge’, ‘top bins’, ‘pick a corner’ and ‘half-volley’, it was time for a game!
Participants went into a five-a-side game as Sam watched on and applauded from the sideline during an end-to-end game of football.
At the end of the session, Sam then took the time to take photos and chat with the participants before they headed home to share the stories of their day!
Realising Potential is a bespoke programme aimed at children and adults with either physical or learning disabilities. It aims to help people get active and develop personal skills to boost employability, physical well-being, and mental well-being. Thanks to support from partners, Norfolk Hire and the Professional Footballers’ Association, it is free of charge for all participants.
Read more about our Realising Potential Programme here!


3rd December 2025
Norwich City Community Sports Foundation is proud to announce the rebrand of its disability provision as Realising Potential, reflecting our commitment to creating inclusive opportunities for people of all ages with disabilities and special educational needs.
5th November 2025
The Foundation brought together eight pan-disability teams, with over 75 players taking part in a day full of football, fun and community spirit.
18th September 2025
Dorothy and her granddaughter Kirsty have recently started attending Duncan's Club, our support programme for people with dementia, every week at The Nest. We caught up with ahead of World Alzheimer's Day to see what the club has meant to them on their family’s dementia journey.
4th September 2025
Our inclusive pan-disability programmes return this September across Norfolk!