Story added: 16th October 2025

Reed Wellbeing join forces with the Foundation to support the Healthy Fans initiative

The Community Sports Foundation is delighted to announce a new partnership with Reed Wellbeing, who have joined as a one-year partner to specifically support the Foundation’s Healthy Fans initiative. 

Healthy Fans, launched earlier in the year, was designed specifically for Norwich City supporters, encouraging them to make small, positive changes to improve their physical and mental health. Whether it’s working individually with supporters or connecting them with others, the programme provides free resources, workshop and support to inspire healthier lifestyles on matchdays and beyond.  

As part of the new partnership, Reed Wellbeing will be present alongside Foundation staff at the Support Hub during many of this season’s Carrow Road fixtures. The team will be offering advice, guidance, and sign posting for services such as the free NHS Health Checks for 40-74 year-olds and free support to quit smoking.

Dan Payne, the Foundation’s Community Wellbeing Officer, welcomed the partnership saying:   

“Reed Wellbeing’s support is hugely important in helping us expand what Healthy Fans can offer. By combining our efforts on matchdays, we can reach more supporters with tailored advice and practical resources, giving them the best possible chance to make lasting lifestyle changes.” 

Nick Hughes, Divisional Director of Reed Wellbeing, said:

“We’re proud to be partnering with the Community Sports Foundation to support the Healthy Fans initiative. At Reed Wellbeing, we believe that health improvement should be accessible, engaging, and rooted in the communities we serve. By joining forces at Carrow Road, we’re excited to offer practical support – whether that’s through NHS Health Checks, Stop Smoking services, or simply having meaningful conversations that help people take the next step towards better health. Together, we’re helping Norwich City supporters make positive, lasting changes to their wellbeing.”

The Foundation looks forward to working closely with Reed Wellbeing over the next year, to build on the success of Healthy Fans and continue inspiring Norwich City supporters to live healthier, happier lives.

Find out more about Healthy Fans here.