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Norwich City Coaches Academy

Norwich City Community Sports Foundation, in partnership with the Norwich City Academy, are delighted to announce the launch of the new Norwich City Coaches Academy, providing further support and engagement opportunities for current and aspiring coaches working across all ages and levels of the game.

The Academy will be delivered across three core strands:

The Norwich City Coaches Academy is free to join, and coaches are required to register on an individual basis.

Register now:

Click here to join the Norwich City Coaches Academy

Next Event: Developing Decision Makers

Next Event: Developing Decision Makers

We are delighted to announce the next Norwich City Coaches Academy Workshop, and this is one you won’t want to miss.

Sam Thomas, Norwich City Academy Psychologist, will be delivering an interactive workshop exploring how coaches can develop better decision-makers within their sessions and environments.

Combining theory with practical coach observation, the workshop will focus on:

  • Understanding the psychological factors that influence decision-making and learning
  • Exploring the core competencies that underpin effective decision-making
  • Applying psychological models to enhance learning and decision-making in players

Register now
Event Details

Event Details

Session: Developing Decision Makers

Date: Tuesday 17th November 2026

Time: 6:15pm – 8:15pm

Venue: Avant Training Centre, Hethersett Lane, Norwich, NR4 7TS

Register now

Further Event Information

Through observation of a live, narrated Academy coaching session, attendees will gain practical ideas and strategies that can be directly applied within their own coaching environments.

There will also be opportunities to collaborate, reflect and share experiences with fellow coaches.

The ability to make effective decisions is at the heart of player development and performance and the workshop will provide valuable insights to help your players think quicker, learn more effectively, and make better decisions in both training and match-day environments.

"To build on the success of our previous FC Live coaching events this is a great opportunity, to embed this within a wider offer of support to local clubs, thorough the power of the football club, is even more exciting."

Ian Thornton OBE

Foundation CEO

Norwich City Coaches Academy

Norwich City Coaches Academy

The Coaches Academy will provide regular development opportunities for local coaches looking to take their first steps into coaching whilst also supporting those working at higher levels of the game. 

A comprehensive coach CPD programme will engage key First Team, Academy and Foundation staff, working across our male, female and disability pathways to deliver insightful, relevant and realistic support to those working at all ages and levels of the game.

Competitions and Rewards

Competitions and Rewards

Regular competitions and rewards will also see enrolled coaches being able to provide their clubs further opportunities such as accessing funded training sessions at The Nest, free coaching equipment and tickets for U21 games at Carrow Road. Members of the Coaching Academy will also see their teams be given opportunities to fulfil national and international fixtures against touring teams at The Nest and internal Academy fixtures and festivals.

Next steps for Junior Coaches

Next steps for Junior Coaches

The Coaches Academy provides a natural progression from the Foundation’s existing Junior Coaches Academy which provides under 16’s the opportunity to take their own first steps into  coaching.

Proudly supported by:

Link to https://www.mhgoals.com/Link to https://www.joma-sport.com/en

About our partners

MH Goals

MH Goals are one of the UK’s leading sports equipment manufacturers and experts in goal post safety and design. Their goals can be found at national stadiums, title winning Premier League clubs, top universities and, of course, many grassroots clubs.

We’re proud of our long-standing relationship with MH Goals, and use their first-class equipment at Carrow Park and The Nest. Find out more here.

Joma

Norwich City’s Technical Kit partner, Joma is the leading sportswear brand in Spain and one of the top international brands. They distribute their products in more than 120 countries with more than 300 professional sponsored soccer teams around the world such as Norwich City, Atalanta, Villarreal, Anderlecht, Hoffenheim, and national teams such as Ukraine among others. Find out more here.